Pay-per-click advertising often involves bidding on keywords - words or phrases that users search in search engines.

This auction takes into account how much each advertiser bids, the quality of each ad, the ads’ relevance to the user, and various other factors, depending on the advertising platform and ad type. To determine which ads to show, advertising platforms use an auction process. They can be text ads, image ads, video ads, or any other type of ad – a PPC ad is a PPC ad because you pay every time a user clicks on it, no matter the format, hence the “pay per click” designation. PPC ads are the advertisements that users may see across the internet. Now that you know the answer to the question, “what is PPC”, let’s answer another one of your burning questions - “what are PPC ads?” The amount you pay is based on how much you bid for the ad space and various other factors. With PPC, you pay each time someone clicks on your ad. PPC is a digital marketing strategy that allows you to place ads on SERPs, social media sites, and other websites.

Ads that pay per click